Ganassa was born from the idea of ​​three young people, Juan Carlos, Gaia and Nicolò, who wanted to unite the art and symbolism of their hometowns, Madrid and Milan, with design.

“Ganassa” comes from the Milanese dialect and indicates an arrogant person, who acts to show off. We decided to take this term and give it a positive connotation: for us, Ganassa is someone who is self-confident, who is not afraid to hide and that is what our brand wants to reflect.