GANASSA MI, was born from the desire to create a youth clothing brand that reflects the spirit and energy of Milan. The name "Ganassa" comes from the Milanese dialect, where it represents someone who is self-confident, a little arrogant and always ready to assert themselves. It is a tribute to the pride, strong personality and energy of those who believe in their choices, transforming this attitude into a positive message.

Inspired by the cultural roots and vibrancy of the city, the brand reflects a unique style that blends tradition and modernity.